About

Established in 1987 by K.S. Ganesh Nadar, Xtra has proudly become the No. 1 detergent brand in Andhra Pradesh and Telangana, a title earned through decades of dedication, innovation, and quality. The name "Xtra" resonates deeply with households, symbolizing trust, excellence, and unparalleled cleaning performance.

Team XTRA

K.S. Ganesh Nadar

MANAGING DIRECTOR

Indira Gandhi Priyadarshini Awardee Shri K.S. Ganesh Nadar is chairman and founder of the Kalyani group of companies. He founded Xtra detergent in the year 1987, and his indomitable Will of dedication, hard work, smart thinking, and of high ideals and goals he set for himself raised the company to its standard. His marketing strategy made the company reach its heights.

Mr. Raman

CEO

Mr. Raman is the CEO of the Kalyani group of companies. He graduated from the University of Texas, USA. At the age of 17, he started helping his father and implemented various marketing strategies and production plans which made the company reach sustainable heights and expansion of operations across the country.

Why Choose XTRA

Unmatched Quality

Formulated with advanced technology to tackle tough stains effectively.

Affordable Prices

High-quality cleaning solutions that fit your budget without compromising the quality.

Customer-Centric Approach

Built on trust and a legacy of satisfied customers. Expanding our empire, one state at a time.